BBC纪录片《设计天赋》第一集“机器之魂”中英文视频：

设计是什么？

工业化需要，机器像人一样思考，而人要像机器一样思考。

设计天赋The Genius of Design是BBC2台近期开始播出的关于产品设计的一系列纪录片，每集时长60分钟，通过采访各知名设计师及相关的设计评论者，一起去探究产品设计的历史和未来.

The Genius of Design (Documentary)

BBC 2 London (102)
Friday 7th May 2010, 7:00 PM to 8:00 PM (Already shown)

Ghosts in the Machine. Series 1, episode 1

The first episode of this new series tells the fascinating story of the birth of industrial design. Alongside the celebrated names, from Wedgwood to William Morris, it also explores the work of the anonymous designers responsible for prosaic but classic designs for cast-iron cooking pots to sheep shears – harbingers of a breed of industrially produced objects culminating in the Model T Ford. Includes interviews with legendary designer Dieter Rams and J Mays, Ford Motors’ global head of design.

设计是人类与生俱来的天赋。

本集还介绍了迪特拉姆斯的设计十原则以及设计到底是艺术还是工程。